Betfair is the world’s largest Internet betting exchange and in 2013 launched a fixed-odds Sportsbook to increase their share of the growing “recreational” section of the sports betting market. I was  tasked with keeping the brand’s social audiences – totalling hundreds of thousands of people – engaged. My role included content planning and community management.

From Wembley to Rio

To celebrate England’s successful qualification for the 2014 World Cup we created a London Underground service update sign for the opening of the London to Rio de Janeiro. This was highlight shared across social media platforms by fans after the game and picked up by various media outlets.

Agency: TMW

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