Betfair is the world’s largest Internet betting exchange and in 2013 launched a fixed-odds Sportsbook to increase their share of the growing “recreational” section of the sports betting market. I was tasked with keeping the brand’s social audiences – totalling hundreds of thousands of people – engaged. My role included content planning and community management.
From Wembley to Rio
— Betfair (@Betfair) October 16, 2013
To celebrate England’s successful qualification for the 2014 World Cup we created a London Underground service update sign for the opening of the London to Rio de Janeiro. This was highlight shared across social media platforms by fans after the game and picked up by various media outlets.
- Buzzfeed: This Sign Was Spotted At Wembley Park Station After England Vs Poland
- Metro: England’s World Cup qualification celebrated in London Underground service update
- The Drum: Betfair celebrates England World Cup 2014 qualification with Wembley Tube marketing
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