Ash Read

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Are You From HERE? 5 things to remember in order to achieve your dreams

December 1, 2011, by Ash No comments yet
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Every now and then we all need a little inspiration, right?

Earlier on today, whilst checking out one of my daily reads, SlamOnline, I watched the new Derrick Williams ‘Are you from HERE? spot…and it inspired me.

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From Grass Roots to International: Does English Football Lack Philosophy?

November 18, 2011, by Ash No comments yet
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Saturday night England pulled off an upset, beating the reigning World and European champions Spain 1-0 at Wembley. A great result, there’s no doubting that. But, throughout the game two things stood out; the Spanish team stuck to their footballing philosophy, even when losing. The English, well, we just played football…

Read more at FundSport.com…

One on One with Luol Deng

November 8, 2011, by Ash No comments yet
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Luol Deng is an inspiration, both on and off the basketball court. The NBA star will take a leading role in the Great Britain men’s basketball team at next summer’s London Olympic games and it’s safe to say his journey to the top of his sport has been nothing short of remarkable…
Read More at FundSport.com…

Inspirational Coaches: How John Wooden Redefined Success

November 7, 2011, by Ash No comments yet
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In the ‘Inspirational Coaches’ series we take a look at some of the most inspiring coaches the world has seen. The first installment of the series features John Wooden, the legendary UCLA basketball coach.
Read more at FundSport.com…

It’s About So Much More Than Winning and Losing

November 5, 2011, by Ash No comments yet
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In its purest form sport is a competition and contrary to this blog’s title, it is essentially about winning and losing, reaching the top and becoming the best. However, there’s so much more to it than just that…
Read more at FundSport.com…

We All Have the Ability to Change the World

October 9, 2011, by Ash 1 comment
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A few weeks ago, like everyone else, I woke up to the sad news that Steve Jobs had passed away. Jobs was a truly remarkable and inspirational person – in the words of Apple he had been “the source of countless innovations that enrich and improve all of our lives” and had made the world “immeasurably better”.

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Are Spiralling Salaries Undermining Game’s Foundations?

October 8, 2011, by Ash No comments yet
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Shadow culture secretary Ivan Lewis has attacked the high wages paid to top Premier League footballers at a time when funding for the sport’s grassroots is being cut.

Read more at FundSport.com…

Is content really king?

November 3, 2010, by Ash No comments yet
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In my recent SportsNetworker.com post ‘From Sports Team to Social Experience‘ I said I don’t totally agree with the social media cliché ‘content is king,’ and I’d like to explain that statement.

In my opinion community is the most important factor in social media, and content, in most cases, is an indispensable stepping stone to building community.

if content is king, your community is GOD!
Gary Vaynerchuk

For me it’s the engagement and conversation around content that brings social media success and builds community. Constantly pumping out content is great, but engaging with the people who view and discuss it is often the difference between success and failure. This engagemnt is where relationships are built.

There are  people out there who are at the top of their industries but aren’t necessarily the best at what they do, they just know how to market themeselves. The same goes for many products and services. Content is of course a big part of their success but the community these individuals/brands build is what drives the sales and positions them at the top.

What do you think, is content really king?

The Best Game Winner EVER (that never counted!)

September 18, 2010, by Ash No comments yet
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Check out the full article over at Hoopsfix.com

The Essential Guide to Grass Roots Sports and Social Media

September 2, 2010, by Ash No comments yet
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I’ve spent countless amounts of time discussing sports and social media and how it can help elite clubs and athletes, but what about the other end of the ladder? Can social media help grass roots sports teams and athletes? In my opinion, yes!

Social media provides a massive opportunity for athletes, sports teams and organisations of all sizes and levels and it’s not being utilised by many at the moment.

Last night I released ‘The Essential Guide to Grass Roots Sports and Social Media‘ with the aim of helping people involved in grass roots sports understand what social media is and importantly how they can utilise it.

You can download the eBook for free here. I’d love to hear your thought on it and how you feel athletes, sports teams and organisations of all sizes and levels can use social media?

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Recent posts

  • Think Different Ash, December 6, 2011
  • SheepshanksWill St George’s Park Bring England Level With Rest of the world? Ash, December 5, 2011
  • are you from hereAre You From HERE? 5 things to remember in order to achieve your dreams Ash, December 1, 2011

Recent comments

  • Are You From HERE? – Ash Read: [...] spot shows Derrick’s journey to the NBA, his background...
  • Luca Massaro: Lovely short post Ash. I wrote a tribute post on...
  • Karl Lusbec: Nice blog Ash! Umbro stayed true to its core values...

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  • About
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  • My Projects
  • Think Different Ash, December 6, 2011
  • SheepshanksWill St George’s Park Bring England Level With Rest of the world? Ash, December 5, 2011
  • are you from hereAre You From HERE? 5 things to remember in order to achieve your dreams Ash, December 1, 2011
  • EnglandFrom Grass Roots to International: Does English Football Lack Philosophy? Ash, November 18, 2011
  • The Holstee Manifesto: Ash, November 10, 2011

Recent comments

  • Are You From HERE? – Ash Read: [...] spot shows Derrick’s journey to the NBA, his background...
  • Luca Massaro: Lovely short post Ash. I wrote a tribute post on...
  • Karl Lusbec: Nice blog Ash! Umbro stayed true to its core values...
  • gosam: Ash, Love the analogy! (And thanks for referencing my LBJ...
  • googooboyy: Having an official social media page for a sports club...

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