I wrote a tribute post on the day he past as like you and the millions of others around the world, had been affected by the way in which Job went about his missions to achieve.

The notables from this post are relating to social media and particularly how easy it is to get carried away by meaningless figures. 

“It’s how we help others and add value to their lives that’s important.”

That’s the line i’ll be promoting from this. Cheers

However having said that, your point of attention at Mancherster City's approach is a very well thought out move.

In any case, sports club shouldn't just have 'an official page' just for the sake of having one. That 'Official page' tag needs to be justified (and perhaps goal driven too), as exemplified and amplified, pun intended, by Manchester City's.

Btw, nice collation. There could be an annual award for it.

You need to be focussed about how you can push your web content out (including commercial content) through social media and other networks.

don't disagree with you re social media in general, and that town/football clubs could be doing more. but the very low 'take up' figures for the facebook groups show that perhaps there's no the interest in this channel amongst the wider support/customer base of itfc? perhaps town have done some research on this? that said… i've felt the club is a little backward on a few things, so wouldn't surprise me that they'e not considered social media yet.

possibly one factor in football clubs staying away from social media is likelihood of it being hijacked by supporters from rival clubs. lots of examples of online votes (for kits, players etc) being skewed by fans of other clubs. would social media channels make that easier to do?

that video is very USA-focused but has some interesting points.

I can see why the club wouldn't want a fan ran page as “official” and the reason Simon Clegg gave is an understandable one, in that any Status on the page would be seen as the clubs point of view and that may not be the case.

Whether or not fans would prefer an “official” or “un-official” page would eventually come down to the content that was being published on each page – for an idea of the content that an official page could post take a look at Man City's http://bit.ly/9NVQh5 and it could also be worth taking a look at this article too http://bit.ly/aht1AL. I think there would be room for both “official” and “un-official” pages on Facebook as the content and discussions on each page would be different, and from the clubs point of view it would be perfect to have both!

Nice work with the page – it's a good resource to keep fans up-to-date!

It is a shame but there's not much these Clubs can do, on the flipside, they are getting guaranteed income from FLi, which means they can maintain an online presence even in the current financial climate.

Man City is often used as an example to showcase their wonderful usage of social media, however it's all come at a cost – their website costed a tasty SIX FIGURE SUM and yes they may have XXXX amount of fans on facebook or twitter but at the end of the day, they still don't manage to sell out the majority of games. Now if they were making a six figure sum on the back of their online investment, then yes, all Clubs will be giving it more thought but until then, these Clubs have more pressing issues….