Social Media and Sports – Why should we care?

A few weeks ago Jason Peck invited me to be a part of his ‘Social Media and Sports – Why should we care?’ series on his blog. The series launched last week and features the thoughts of many great sports business and social media people, it’s a privilege to be a part of it. You can see the first eight posts below:

• why should fans care?
• why should teams care?
• why should athletes care?
• why should agents care?
• why should coaches care?
• why should colleges care?
• why should agencies care?
• why properties care?

Thanks to Jason for inviting me to be a part of this project. I’d love to hear your thoughts on the series and why you think we should care about social media in sport?