The Hoopsfix All Star Classic is a yearly showcase of British basketball talent and culture. My role on the team was to plan and produce social content and manage the community on event-day, ensuring that we amplify the event far beyond the ~ 500 people in attendance and reach as many basketball fans as possible.

Using carefully planned content and an influencer strategy which involved some of the most well-respected and followed influencers in British Basketball, we reached just short of 350,000 accounts (and had over 2.3m impressions!) on Twitter, 22,603 people on Facebook, had 18,184 loops on Vine, and over 10,000 views on YouTube as well as generating 1,758 likes on Instagram and 175 mentions of the event hashtag.

Sam Neter Founder, Hoopsfix

“Ash is a key member of the Hoopfix All Star Classic team. It’s essential that we maximise social reach to spread word about the event and also demonstrate value to our sponsors and partners. Before the event we set some goals and Ash completely blew them out of the water. He has a great eye for what content the audience needs and the ability to turn any event into an engaging, digestible story.”

Content Examples

Laurent-Smart taking flight in the dunk contest final #HASC15

A video posted by Hoopsfix (@hoopsfix) on

Want to discuss a project?

I’m excited by working on interesting, quality projects, meeting new people, gaining new experiences and having fun. Regardless of your requirements, or location, get in touch and we’ll see if we can work something out.