Working alongside We Play I recently put together a detailed report looking at the NBA in the UK; the challenges, opportunities and areas to generate revenue.

What Included in the Report
Months of research and analysis have gone into the findings of this report and throughout the document you’ll find out:

  • Our Fan Evolution Model: how fans can go from casual bystanders to retained customers
  • The challenges faced by the NBA and the teams participating in 2014 Global Games
  • The impact previous NBA UK events have had on social media and lessons from these events
  • Which NBA teams are currently the most talked about in the UK
  • The importance of leaving a legacy from the Global Games
  • How social media can help the NBA drive revenue


Background of the Report

The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organisation faces ahead of January’s Global Game in London, which sees the Atlanta Hawks take on the Brooklyn Nets.

The event takes place on January 16th 2014 at London’s O2 arena. Tickets for the game sold out in record time, making it the eighth consecutive sell-out NBA game at the O2 in London.

With tickets sold out the event could already be deemed a success, however other challenges ahead for the NBA include; reaching and engaging new audiences, sustaining conversation after the event, creating opportunities for sponsors and partners, leaving a legacy from the game and, importantly, driving revenue and ROI from social media efforts.

On January 16th 2014, London’s O2 arena welcomes back NBA action as the Atlanta Hawks take on the star-studded Brooklyn Nets. Tickets for the Hawks v Nets game sold out in record time, making it the eighth consecutive sell-out NBA game at the O2 in London.

For the NBA, this event could already be deemed a success due to the speed that it sold out, but there are still plenty of challenges ahead for the NBA and both the Hawks and Nets and that’s why we put together the NBA UK: Challenges, Opportunities and Social Media ROI report, which is available to download for free below.

January’s event may be only one game from an 82 game season for both teams, but it’s a one off opportunity to extend their fan base in a new, valuable market and this opportunity shouldn’t be wasted.

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