It takes a lot of courage, belief, and ambition to challenge a billion-dollar industry, especially when you’re starting from square one.
That’s exactly what Ugly Drinks has chosen to do within the $392 billion soft drinks industry.
I had the privilege of chatting with the Ugly team to learn how they think about social media and the tactics they’re using to disrupt the industry. Ugly — a sugar- and sweetener-free, natural flavored sparkling water — launched three years ago and has already built a die-hard following in the UK and US.