Over the weekend I launched Nudge; an idea I’ve been working on for a while that aims to become a better way to manage conversation on Twitter.

An idea

Nudge is an idea. It will allow users to schedule reminders to follow up on conversations and view historical interactions with anyone. As a community manager, I believe this simple tool could be invaluable in keeping conversation flowing and making sure every conversation matters.

Execution > Ideas

Over the last few years I’ve had plenty of ideas for websites, blogs, apps and businesses. Some of these ideas may have been good; most were probably terrible, but without executing on these ideas I will never know.

With Nudge, I want to find out if it is the big idea I think it can be. At the same time, I also don’t want to waste plenty of time and money to find out Nudge only appeals to me and that no one else will pay for it.

With this in mind, I launched a landing page aimed to validate the Nudge idea and give me genuine feedback from potential users before I build the product.

Here’s what I’ve launched with

The first (current) version of the Nudge homepage mimics a real, live product. The sign up process is as follows:

  • Click sign up and you’re taken to the available packages (free and $10 per month)
  • Choose which package you’d like
  • Enter name and email to complete sign up
  • Taken to a ‘thank you’ page explaining the product isn’t ready yet and giving you the option to complete a survey about the product and how you would use it


When a customer selects either package (Individual or Super) they are put into a mailing list associated with that package, so I can measure how many users would be interested in the paid package and how many would use the free option.

Is this the best way to validate an idea?

I want to be as transparent as possible as I develop Nudge from an idea, into a product and hopefully a successful business. At this moment in time, the single most important thing to me is validated learning and answering the questions: Will people use this service? And will they pay to use this service?

As Adii Pienaar says in his ‘Ultimate Validation‘ post; “This validation test works on the premise that you are mimicking a real-life sales pitch. If a customer knows beforehand that they won’t get the product subsequent to a successful signup, their considerations and motivations doesn’t constitute an average sale.”

Launching with a landing page indicating you’re signing up for a live product could be seen as deceptive, but to me it feels like the best way to validate whether people will use the product.

A proven approach

This approach is an amalgamation of the techniques used by Joel Gascoigne when he launched Buffer and Adii Pienaar when he launched PublicBeta.

Joel’s approach told potential customers that Buffer wasn’t ready before they gave away their email address:


Image credit: Buffer

Whilst Adii’s approach validated by taking customers through a complete sign up process including taking payment details (though no payments were taken until the product launched).

Learning process

As much as this is a learning process for Nudge as a product, it’s a learning curve for me personally too. I’d love to hear your thoughts and ideas on Nudge and my validation process. If you’d like to chat, please leave a comment, send me a tweet or drop me an email.

What do you think to my approach to validating Nudge as a business idea?

*So far (I started promoting the site on 20th Jan), I have generated 3 sign ups to the free package and 2 sign ups to the paid package.*

Image credit: Rebecca Wilson


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2 Comments What is the best way to validate a business idea?

    1. Ashley Read

      Hey Alfred! Thanks so much for leaving a comment – apologies it took me a while to get back to you. My approach to driving traffic to the landing page was mainly social media and content. I wrote a couple of blog post (this post actually helped me generate a few signups and a bit of traffic) and used my existing audience on Twitter to promote the landing page. I also played around a little with Twitter ads.

      Always happy to answer any questions you may have 🙂


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