Every now and then we all need a little inspiration, right?
Earlier on today, whilst checking out SlamOnline, I watched the new Derrick Williams ‘Are you from HERE? spot…and it inspired me.
The spot shows Derrick’s journey to the NBA, his background and tells the story behind his life.
Derrick’s spot is the fourth in the ‘Are you from HERE?’ campaign which includes other Under Armour sponsored NBA players Kemba Walker and Brandon Jennings.
The campaign takes us on a journey into the lives of these Under Armour players and shows the hard work and dedication that goes on behind the scenes as well as their backgrounds away from the court (you can check out the videos in the YouTube playlist below).
Here are some key messages I picked out from the campaign;
‘Take Where You’re From and Do Something With It’
Derrick Williams, Kemba Walker and Brandon Jennings all grew up in different surroundings, but had something in common; the heart, desire and passion to make it in the game of basketball.
It doesn’t matter where you’re from and what up-bringing you’ve had, if you want something bad enough then you can achieve it.
‘Here reputation is earned’
In life you have to earn your reputation; Whether it’s on the basketball court or in the boardroom.
Your reputation will be defined by what you do and no-one is going to build your reputation for you.
‘Here is never being afraid to fail and getting back up when you do’
You don’t have to fail in order to achieve your dreams, but you can’t be afraid to fail. If you go through life fearing failure you’ll probably miss out on many great opportunities.
‘Here is putting in the work while no-one’s watching’
If you want to make it, you have to put in the work whilst nobody is watching. Sitting up late on your laptop, working hard in the gym – whatever it takes to get you where you want to be.
It’s often not glamorous, but putting in the work while no-one’s watching is essential to achieving your dreams.
‘The streets are filled with chance and choice’
The world is full of opportunity; Now, even more so than ever.
Never before have we all had such a chance make our voices heard, to build something up and the make our own way in life. Every day we’re presented with chances to shape our future.
There’s chances out there for all of us, we just have to make the most of them.
How bad do you want to achieve your dreams? Are you from HERE?
What do you think of this campaign? Has it also inspired you? Let me know in the comments – I’d love to carry on the discussion.
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