Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
Learn more about Breaking Brand:
- How Buffer Broke the Rules with “Breaking Brand”—A Narrative Business Podcast [Wistia]
- How Did Buffer Go Deeper with a Niche Audience? A New Show (Of Course) [Marketing Showrunners]
- Breaking Brand: Dissecting Buffer’s Big Bet on Podcasts and the Gin Lane Pivot to Pattern Brands [Marketing Showrunners]
The slickly produced, documentary-style podcast sounds like something made by NPR, but it’s actually the work of Buffer, the company that makes publishing and analytics tools for social media marketers. And it’s bingeable, with the entire series clocking in under two-and-a-half hours.Hal Koss, Built in