Window shopping used to take place in malls and high streets, but now, increasingly, product discovery — and purchase decisions — happen online, especially on Instagram.
And as the holiday shopping season approaches, the number one concern for marketers is the rising costs of advertising. I spoke to leading online brands about how they’re approaching organic growth and battling the rising cost of ads.
For this report I spoke with marketers from Stance, tentree, Blenders Eyewear, The Hundreds, and Shoelace.