Tailored by England Anthem

Every four years the World Cup represents an opportunity for countries around the world to unite behind their national football team.

The national anthem is a massive part of the build up to international matches and represents a time when our whole nation becomes united through football, I think Umbro have captured this brilliantly in their “Tailored by England Anthem” advert.

I have always liked national anthems before a football game. I think it gives an additional boost and sets a unique tone for a sport event. This feeling that it’s more than a game and makes you a potential hero after 90 mns. This impulse that transcends you and almost makes you cry. I am not english, but when “God Save the Queen” plays and a whole stadium sings, man I got chill bumps!
Karl Lusbec

On a side note, as an England fan the World Cup hasn’t started out the way I’d expected and the two performances haven’t been good (to put it nicely). But, Wednesday’s make or break clash with Slovenia is a new game and now is when our team needs the support more than ever, so lets get behind the team and hope they can finally bring football home!

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  • Karl Lusbec

    Nice blog Ash!
    Umbro stayed true to its core values and translated brilliantly that they are an English brand in the first place. The pride and emotion that triggers the national anthem is well displayed.
    Thanks for the quote and keep on the good work Ash.
    Karl